Olusegun Dada, Special Adviser to President Bola Tinubu on New Media, has said the ruling All Progressives Congress (APC) has consistently outperformed opposition parties in elections, attributing the success to the party’s robust media strategy.
Speaking on Channels Television’s The Morning Brief on Monday, Dada highlighted the importance of the digital campaign approach adopted during the 2023 presidential elections, which helped President Tinubu secure victory despite widespread skepticism.
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“We were able to ensure that we elected a president that people initially said was unelectable. We elected him, and we have continued on that trajectory.
“In the run-up to the 2023 elections, we were able to sell and push our candidates in spite of the noise, in spite of the lies, and in spite of the distraction. So it’s not as if we have not been dealing with these individuals [Obidients] before.
“Some of them have just changed their cloaks. They are no longer, you know, maybe in the Obidient movement and now in the coalition, but all the same, they are all the same people.”
He noted that APC has beaten its political rivals repeatedly and will continue to do so.
“We have beaten them three times, and we will continue to beat them again if it comes to the elections because at the end of the day, we stick to the hard facts, and we admit where we have made certain errors that we feel require a couple of tweaks here and there.”
Dada also criticized the opposition’s intolerance to dissent and claimed APC welcomes public criticism as constructive feedback.
He said, “We, on the other hand, are taking the criticism, we’re taking the feedback because these feedbacks are important for us to be able to ensure that we escalate to Mr. President and the appropriate authorities to ensure that we do not have a continuous back and forth on things that are crucial to the Nigerian people.”
Reflecting on his political experience, Dada said he had participated in over 40 governorship election campaigns nationwide and witnessed repeated success against opposition candidates.
“So, rest assured that we have handled them before. We have handled them not just in the presidential elections, in several governorship races. I have been privileged in my time, as a member of the All Progressives Congress, to have participated in over 40 governorship races across the country and to a great extent, we have always trounced these individuals.”
He concluded by contrasting APC’s campaign strategy with that of the opposition, saying the ruling party focuses on clarity and issue-based messaging.
“So, they’re not bringing anything new to the table. Their strategy has always been to attack, attack, attack.
“Our strategy has been to clarify, not be distracted from the issues, cut through the noise, cut through the doors to be able to sell our candidates, cut through the noise to be able to sell our policies as a government, as an administration, and as a ruling party.”
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