Billboard recognizes Olamide as 2025 Global Power Player

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Multi-award-winning rapper, Olamide, has been named one of the Global Power Players in 2025 by Billboard.

The YBNL label boss was honored for his achievements in leading the company behind Nigerian superstars Asake and Fireboy, who both released successful albums in 2024.

Asake’s third album, ‘Lungu Boy’, was named the biggest album in Nigeria in 2024 by TurnTable Charts, while Fireboy’s fourth album ‘Adedamola’ received critical acclaim.

Olamide attributed YBNL’s success to collaborations with international artists and producers, which have helped bridge the gap between Afrobeats and other genres.

He stated “YBNL Nation has made significant strides in expanding our global footprint and solidifying our presence in key international markets.

“Collaborations with international artists and producers have helped bridge the gap between Afrobeats and other genres. further establishing our label as a key player in the global music scene.”

Some of the key highlights of YBNL’s achievements are Asake’s sold-out O2 arena concert, making him the third Nigerian artist to achieve this feat multiple times; and MMS featuring Asake earned a nomination for Best African Music Performance at the 67th Grammys.

Olamide’s recognition by Billboard is a testament to his status as a successful label boss.

Under his leadership, stars like Lil Kesh, Adekunle Gold, Asake, Fireboy, Young Jonn, and Pheelz have gained mainstream success.

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