Spotify founder and CEO Daniel Ek has pushed back against fears that artificial intelligence poses a threat to the music industry, arguing instead that the technology will encourage more people to create music.
Speaking to reporters at an Open House event at Spotify’s Stockholm headquarters, Ek addressed mounting concerns about AI’s role in music production, particularly worries that machine-generated tracks could eventually marginalize human musicians.
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The streaming giant’s chief executive struck an optimistic tone about AI’s potential impact on the creative process. “I’m mostly optimistic and mostly very excited because we’re just at the beginning of understanding this future of creativity that we’re entering,” Ek told the gathering.
His comments come as the music industry grapples with the rapid advancement of AI technology capable of generating songs, some even attributed to entirely fabricated artists.
As streaming platforms continue to shape how music is consumed globally, their leaders’ perspectives on AI integration carry significant weight for the industry’s future direction.
Spotify, which has over 500 million users worldwide, has been at the forefront of music technology innovation since its launch in 2006, making Ek’s views on AI particularly influential in discussions about the industry’s technological evolution.
